Who's Who : Media TV Asia Lists

Television Asia: "who�s who and who�s new

Christopher Chia has been appointed as chief executive officer of Singapore�s Media Development Authority (MDA) from June this year. He replaces Lim Hock Chuan, who moves to the Ministry of Home Affairs as deputy secretary. Among other achievements, Lim is credited with formulating and presenting the wide-ranging Media 21 blueprint to boost Singapore�s media industry� Galaxy Satellite Broadcasting Limited in Hong Kong has appointed Jackey Sek-nin Chan as chief operating officer for its digital direct to-home platform, exTV. Chan was previously deputy general manager of a property development company in southern China and TVB�s assistant marketing controller from 1994 to 2000� Government-owned free TV station TVRI appears to have upped efforts to compete with privately held commercial rivals. Some of Indonesia�s top television executives are expected to reshape the network from March following its status change last year from government-funded to advertising-funded. Yusirwan Uyun is TVRI�s new president director and Alex Kumara will take over as programming and marketing director. Uyun was formerly TVRI personnel director. He replaces Hari Sulistyono. Kumara is currently technical director at SCTV. Nunuk Parwati replaces Enny Hardjanto as news director. Two directors, technical director Erna Tobing and general affairs director Djamiris Endjaman retain their positions. The new management at TVRI follows the appointment by the government of a new board of directors at TVRI� Nielsen Media Research has appointed Alexandre Callay as director, client service, Nielsen Media Regional Media Services. Callay will oversee Nielsen Media�s Regional Television Audience Measurement (TAM) and Advertising Information Services (AIS), and spearhead the company�s Asian Target Market Survey (ATMS) along with a number of oth"

Television Asia : Who's Who

Television Asia: "Voices

�We seem to hear about the negative impact of other media on TV every time new options emerge... but finally, new options do not replace old ones... only the basket of options, and therefore the tools available to marketers, grows.�
Vikram Raizada
Marketing Vice President
MTV Networks India

�[involvement in TV programme production] is asking agencies to go outside of what they know. There�s a big difference between making a 30-second television commercial and making a 30-minute programme. And TV production is expensive; costs exceed most advertising budgets.� Graham Kelly
Executive Creative Director
Saatchi & Saatchi Singapore

�We want a better fit for our brands with respect to programming. We don�t want to restrict ourselves to free commercial time.�
Neeraj Bhatia
General Manager, Marketing
JK Tyre (India)

�Clients are now far more flexible in their choice of creative partner.. our view to clients is simple � demand the best idea, wherever it comes from. Only through highly relevant, impactful TV solutions will both parties be successful.�
Greg Paull
Principal
R3 Asia Pacific

�My view on sponsorships is that there are too many of them... over the years, advertisers have started to believe that sponsorships are value-adds rather than seeing them adding value. If one was to ask a viewer �who are the sponsors of the show�, my guess is they wouldn�t know as there are too many of them on each show. This, I think, needs to change.�
Monica Tata
Senior Vice President (Ad Sales)
Star Movies, Star World, National Geographic Channe, Channel [V] (India)

�Brands which integrate with the story line are more likely to gain better recognition and acceptance... produc"

Chongqing TV subsidiary seeks listing in Hong Kong

Television Asia: "Chongqing TV subsidiary seeks listing in Hong Kong
Central China�s Chongqing TV plans to list advertising subsidiary, Chongqing TV Media, on Hong Kong�s Growth Enterprise Market (GEM) later this year. Chongqing TV owns 60% of Chongqing TV Media, which is the exclusive advertising agent for three of its nine channels. The company also produces and distributes programming. Local reports quote Chongqing TV Media vice president, Wei Jiaxin, as saying that a Hong Kong listing will proceed faster than a domestic listing and will allow the company access to foreign capital. The company hopes to raise RMB300 million/US$36 million from the IPO. Foreign and private investment in the operational and editorial functions of broadcasters remains off limits. "

China’s TV ad revenues… and how they are measured

Television Asia: " China�s TV ad revenues� and how they are measured
Prime-time (7pm-9pm) advertising revenue in January 2004 dropped by an average of 25% year-on-year at some mainland China stations, according to Nielsen Media Research. The drop was a result of new regulations, effective 1 January 2004, that limit available prime-time airtime and product categories. Nielsen�s latest data out of China also showed that viewers in major markets - Beijing, Guangzhou, Shanghai and Changsha - spend an average of three to four hours a day watching television. Viewers in Suzhou, Nanning, Harbin and Hefei spend an average of two hours watching TV. Movies and animation are most popular among different age groups in Shanghai, Beijing, Congqing and Chengdu. Dramas are preferred in Ningbo, Wushi, Nanchang and Guiyang. The findings were released as part of Nielsen�s announcement that its China expansion programme, launched mid-2003, has reached the 50% coverage mark of key cities. The total project, which includes increasing coverage of TV measurement markets from 11 to more than 100 by end 2004, is scheduled for completion in 2005. Nielsen currently covers 60% of China�s TV advertising expenditure and 37 million viewers. When completed, the service will cover 75% of China�s total TV advertising spending and more than 800 million TV viewers. China has 1.1 billion television viewers and more than 800 TV stations. "

Singapore : EDB : Keeps Spending in Media and InfoComm Sector

Television Asia: "... Singapore�s EDB keeps 2004
spending level Singapore�s Economic Development Board (EDB) expects to spend 32% of its budget this year on the country�s infocomms and media sector. This is similar to last year�s levels, which amounted to S$623 million/US$368 million, and made the sector second only to spending on generating development of headquarters/professional services. However, 2003�s levels were almost 27% down on 2002, when spending on the sector hit US$499 million of a total of US$1.2 billion. Last year�s total EDB commitments dropped to US$1.1 billion. The EDB said confidence was high that the business environment would improve in 2004. Details of new media projects were not disclosed. Existing projects include production funds with Discovery and National Geographic, which have a combined value of US$18.6 million"

Disvoery Launches New Solutions to 10th Anniverssay ( Asia )

Television Asia: "... Discovery�s new solutions launch on eve of 10th anniversary celebrations
Discovery Networks Asia has introduced the Discovery Solutions group concept from the US as part of the drive to boost commercial revenue. The move comes as the Singapore-based regional service celebrates its 10th anniversary in Asia. A new look for the flagship Discovery Channel will be unveiled as part of the official celebrations at the end of March. The global solutions group was formed in the US in 2002, and now spans the company�s operations in Asia, India, Europe and Latin America. Discovery says the group will �cater to the special needs of global and multi-regional advertisers who are looking for integrated campaigns that move beyond traditional spot advertising�. Major Discovery clients are Samsung and Tourism New Zealand. The idea is to �deliver customised, integrated marketing partnerships to clients in Europe, Asia, Latin America and India,� says Dawn McCall, president of Discovery Networks International. Simeon Dawes (above) has moved to Singapore to head up the Discovery Asia Solutions team. Discovery Networks Asia�s managing director, Neville Meijers, says the team will comprise members of marketing, programming, on-air and advertising sales. �Their responsibility is to make sure that ad sales is supported in whatever they need to deliver the deal, whether it�s spots, vignettes or a more complicated solutions deal that involves programming,� he says. Meijers says to date no one has �actually sat down with clients to try to understand where they are going in the next three years and try to build a media strategy with them to satisfy their needs�. The new approach, he adds, allows clients to become involved in programming �so that in a year�s time or 18 months time, when that programming comes to fruition, they know they have "

Discovery Launches New Solutions to 10th Anniversay

Television Asia: "... Discovery�s new solutions launch on eve of 10th anniversary celebrations
Discovery Networks Asia has introduced the Discovery Solutions group concept from the US as part of the drive to boost commercial revenue. The move comes as the Singapore-based regional service celebrates its 10th anniversary in Asia. A new look for the flagship Discovery Channel will be unveiled as part of the official celebrations at the end of March. The global solutions group was formed in the US in 2002, and now spans the company�s operations in Asia, India, Europe and Latin America. Discovery says the group will �cater to the special needs of global and multi-regional advertisers who are looking for integrated campaigns that move beyond traditional spot advertising�. Major Discovery clients are Samsung and Tourism New Zealand. The idea is to �deliver customised, integrated marketing partnerships to clients in Europe, Asia, Latin America and India,� says Dawn McCall, president of Discovery Networks International. Simeon Dawes (above) has moved to Singapore to head up the Discovery Asia Solutions team. Discovery Networks Asia�s managing director, Neville Meijers, says the team will comprise members of marketing, programming, on-air and advertising sales. �Their responsibility is to make sure that ad sales is supported in whatever they need to deliver the deal, whether it�s spots, vignettes or a more complicated solutions deal that involves programming,� he says. Meijers says to date no one has �actually sat down with clients to try to understand where they are going in the next three years and try to build a media strategy with them to satisfy their needs�. The new approach, he adds, allows clients to become involved in programming �so that in a year�s time or 18 months time, when that programming comes to fruition, they know they have "

Australian TV Guide

Australian TV Guide

Discovery Travel & Adventure Repositions Brand to TRavel & Living

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Television Asia : summary

Television Asia

Pilot Film & TV Productions Ltd

Pilot Film & TV Productions Ltd